Man walking underground into the Subway in New York

Brand refresh for The New York Project

Client

Redeemer City to City

Services

Brand strategy, Brand design, Website design

Client overview

The New York Project is in the third phase of its 10 year strategy to advance gospel renewal & social good in New York City.

The need

They approached us to help evolve their brand and update their website.

What we did

Keeping key recognisable elements such as the logo from the previous phases of the project, we refreshed the brand by introducing vivid new colours and a bold application of the brand across its assets through the use of typography and photography. We created examples of how the brand could look across different print and digital media to help the client understand the potential of the design toolkit.

New York City skyline showing the Empire State Building

Billboard on a New York City street for the New York Project with the title, 'We love New York'

A man walks down in to the subway in New York City

A group of people socialise on the streets of New York City for a New York Project event

Mobile layout design for the New York Project website

Billboard design for the New York Project showing a person wearing headphone on a train

Mobile layout design for the New York Project website showcasing a map of church plants across the city

Tim Keller sits laughing in between two people on a panel at a New York Project event

A group of people walk across a pedestrian crossing in New York City

As part of our work for the New York Project, we developed a distinct look and feel for the ES Building launch – a milestone celebration, 10 years in the making for the New York Project. At the heart of the identity was a bespoke illustration of a New York streetscape, interwoven with moments from the project’s history. Drawing on the building’s architectural language, we crafted a cohesive event identity that translated seamlessly across print and digital touch points, resulting in an experience that felt both playful and refined.

Man and woman stand in the middle of a room of people sitting at the New York Project celebration event

Animation of bespoke illustrations for the New York Project's celebration event

Table number design for the New York Project's celebration weekend

Name card design for the New York Project dinner

Menu design artwork for the New York Project's dinner celebration

Table design for the New York Project featuring bespoke illustations

A man creates a mural for the New York Project's event in New York City

Lanyard design artwork for the New York Project

Black and white photograph of Kathy Keller looking out over New York City

My company has been a client for 3+ years now and I'm amazed by the quality the firm produces. I can always count on their aesthetic to provide a level of beauty and excellence that I expect from a firm of this professional calibre.

Mai Hariu-Powell

New York Project