Brand creation for Rivendell Cycling
Client
Rivendell Cycling
Services
Brand strategy, Brand design, Website design, Animation, Stationary design, Publication design, Creative direction
Client overview
Rivendell Cycling is a tour company that helps cyclists experience deep joy and rest through the beauty of nature.
The need
With the company's high-quality debut tour of the Swiss Alps selling quickly, Rivendell Cycling were after a kick-starter brand identity that would match the experience that they offer.
What we did
We created a visual identity centred around the discovery of one's 'true north'. The brand icon representing zero degrees sits at the centre of the brand. The overall design system offers a spacious feel using a combination of lightweight fonts and earthy tones, framed by the brand logo.
