Rebrand for Wonderland Comms

Client

Wonderland Comms

Services

Brand strategy, Brand design, Website design, Tone of voice, Animation, Messaging, Illustration, Videography, Photography

Client overview

Wonderland Comms is a purpose-driven, B Corp-certified PR agency based in Bristol. Proudly curiouser, they dig deeper and ask better questions to make the brands they work with unmissable – partnering with names like Heinz (famously taking them to the moon) and Thatcher’s. Their approach blends strategic thinking with bold creativity, helping ambitious clients cut through noise and connect in more meaningful ways.

The need

As Wonderland has evolved, so too has the calibre of their work and client base. They needed a brand that could match their ambition, one that would position them for a new sphere of opportunity while remaining grounded in their commitment to accessibility and inclusion. The challenge was to create something bold yet clear, playful yet considered.

What we did

We partnered with Wonderland to create a cohesive visual and verbal identity, alongside a bespoke website that brings the brand to life online. Using ‘We pull, we stretch, we twist’ as a springboard, we built a flexible design system rooted in curiosity.

A dynamic line motif sits at its core which warps and reshapes to form the logo, a playful icon set and a fluid graphic language across touch points. The result is a brand that’s intelligent, distinctive and built to grow with confidence.

Wonderland comms poster in frame with 'we're the creative comms agency that's curiouser' on the caption.

wonderland comms billboard posters, four in a row showing a few clients they work with.

wonderland comms staff sitting for a team meeting in their office space.

wonderland comms branding, green background with hand, aubergine and speech bubble icons.

Words matter. They can excite, compel and inspire, or if mishandled, they can bore, exclude or even downright repel. For Wonderland, getting them right was essential. We worked with the team to define three tone-of-voice traits: gutsy, playful, and real. This voice works hand-in-hand with the visual identity to create a cohesive, distinctive brand personality.

wonderland comms hand icon shown as a neon tube light in green

wonderland comms office people working in the space with computers and member of the team walking.

wonderland comms team standing in office kitchen space chatting.

wonderland comms branding on a printed poster with the caption 'we ask questions, dig deeper and never default to what's expected'

wonderland comms member of the team in the office smiling

Having a polished, engaging website was central to the Wonderland rebrand. We followed a rigorous process of wireframing, designing and building a bespoke site that showcases their inspiring work and connects them with new, creative and visually-driven brands.

wonderland comms team in a meeting looking at a screen and a member of the team walking from the kitchen area.

wonderland comms stats about heinz media impressions and talking about getting an astronaut in space

wonderlands comm member in the office sitting on a sofa on a laptop with branded posters on the wall.

wonderland comms team member sitting in the office on a corner sofa, on a laptop with a pink W cushion behind them.

wonderland comms branding with hand icon on a large blue tote bag.

wonderland comms branding on a printed pink booklet with the caption 'big, bold ideas inside'

wonderland comms branding in sticker format on a laptop including hand, aubergine and 'curiouser' icons.

wonderland comms team member outside standing on a stationary train with a building in the background.

wonderland comms ok hand icon embroidered on clothing.

wonderland comms branded 'legs walking' icon on the back of a persons blue jumper.

wonderland comms branded business card example

Studio Floc were brilliant from start to finish. They took the time to really understand our agency and translated that into a brand new look and feel that finally feels like us. The process was thoughtful, collaborative and refreshingly free of ego. They challenged us when needed, listened when it mattered and delivered a piece of work that’s confident, distinctive and genuinely exciting to use day to day.

Alison Weir

Wonderland Comms