Kick-starter brand for Máiri M Macleod
Client
Máiri M Macleod
Services
Brand design, Brand strategy, Naming
Client
Máiri M Macleod designs and creates contemporary luxury cashmere clothing, fusing heritage craftsmanship with a fresh, joyful sensibility. Each piece is thoughtfully made in Scotland, reflecting a commitment to sustainability, artistry and quiet sophistication.
The need
Màiri sought a brand identity that could embody her distinct vision, celebrating the quiet luxury of everyday moments while embracing boldness and joy as core tenets of modern elegance.
What we did
As a kickstarter brand, we built Màiri M Macleod from the ground up, creating a brand identity that mirrors her work in contemporary luxury cashmere – elegant and joyful, rooted yet forward-looking. A tailored system of refined design elements and a distinctive signature reflects the craftsmanship and artistry behind each piece, giving the brand a confident, fully-realised presence from the very first touchpoint.
"
Studio Floc is an absolute gem! From the start, they took the time to truly understand my brand, bringing a personal touch that made the whole process feel so special. They listened, adapted and somehow always knew what I needed. My brand now has the best starting point for a successful launch and I couldn’t be more excited.
Máiri
Máiri M Macleod
