Man walking underground into the Subway in New York

Helping New York City


Redeemer City to City


brand strategy, website design, brand design

Client overview

The New York Project is in the third phase of its 10 year strategy to advance gospel renewal & social good in New York City.

The need

They approached us to help evolve their brand and update their website.

What we did

Keeping key recognisable elements such as the logo from the previous phases of the project, we refreshed the brand by introducing vivid new colours and a bold application of the brand across its assets through the use of typography and photography. We created examples of how the brand could look across different print and digital media to help the client understand the potential of the design toolkit.

Pages from the New York Project Brand Guidelines
New York Project Billboard on New York street
New York Project Colour Palette
Typography for the New York Project
New York Project Billboard on street
New York Project Mobile snapshot
New York Project Billboard

My company has been a client for 3+ years now and I'm amazed by the quality the firm produces. I can always count on their aesthetic to provide a level of beauty and excellence that I expect from a firm of this professional calibre.

Mai Hariu-Powell

New York Project

Do you have a project in mind?

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