Bright turquoise booklet with the title 'Awaken the City'

Shaping the City


Saint Paul's Hammersmith


brand strategy, digital design, apparel design, website design, creative direction, digital design, wayfinding design, stationary design, illustration

Client overview

Saint Paul’s Hammersmith is a thriving, multicultural, multigenerational church that meets in the heart of Hammersmith, London. Their mission as a church is to be people that shape the city for the better; through their work, relationships and everyday life.

The need

Having evolved hugely since the organisation's inception in 2017, Revitalise Trust needed to refresh their visual identity to reflect their organisational development and recent name change. The refreshed brand also needed to align Revitalise Trust's sub-brands with the umbrella brand in a succinct and recognisable way.

What we did

Central to the brand is the church tower that famously overlooks the M4 corridor and Greater London. We used this physical symbol in the brand logo to reflect the church’s vision to be a prominent influence in the city. Their vision to be city shapers informed the wider visual identity for the brand. Bold and playful typography that warps to become different forms sits at the forefront of the brand. Photography and colour play their role in communicating the life that flows from the church. The colour palette for the brand also informs the separate ministries within the life of the church in order to keep communications as clear as possible. Since creating the brand, we now have an ongoing partnership with St Paul's Hammersmith to deliver their daily design needs, including small and large format print design, website and digital design as well as campaign design and roll-out.

Saint Paul's Hammersmith Brand Guideline artwork
Saint Paul's Hammersmith tower on blue sky background
New Saint Paul's Hammersmith Logo
Worship service at Saint Paul's Hammersmith
Child and adult smilling
Tote bag with the word joy on it
Animation of the word hi
Blue green and white 'Welcome' trifold brochure
Saint Paul's Hammersmith colour palette
Saint Pauls Hammersmith Youth sub brandSaint Pauls Hammersmith City Kids sub brandSaint Pauls Hammersmith City Shapers sub brandSaint Pauls Hammersmith City Transformation sub brandSaint Pauls Hammersmith Prayer sub brandSaint Pauls Hammersmith Worship sub brand

We’ve been delighted with Studio Floc for our rebranding process. They are professional and efficient, but have been flexible and helpful at every turn. They’ve had a brilliant understanding of the needs of our organisation and we are extremely happy with the work they’ve produced. I’d recommend them wholeheartedly.

Sarah Wynter

Saint Paul's Hammersmith

Do you have a project in mind?

We aim to respond to all new work enquiries within 24 hours. We’re open between 9:30am–5:30pm, Monday–Thursday.